1. understood by or meant for only the select few who have special knowledge or interest; recondite: poetry full of esoteric allusions.
2. belonging to the select few.
3. private; secret; confidential.
When I originally created ESOTERIC, the goal was to create an auto detailing company that focused on a very high level of quality and professionalism for the most discerning auto enthusiast. With that in mind, ESOTERIC - Fine Auto Finishing quickly became one of the premiere detailing companies in the country, and also gained the highest level of respect within the worldwide detailing community.
Because of the reputation that we had established, and the level of professionalism that we continually exhibited in our work, we were regularly contacted by detailing chemical and tool manufacturers for help with product testing, development, evaluation, and consultation. All of this time spent on testing and development gave us a decided advantage in the marketplace because we had a much better understanding of individual products, and a better overall knowledge base to work with. This knowledge on products, tools, and techniques also spawned the establishment of the ESOTERIC Elite Detailer Academy where professional detailers come to learn much more about the trade...but that's a story for another website!
So for a natural evolution and progression of the business that we had been growing, it only made sense for us to take all of that product knowledge and relationships we had made with the manufacturers, and create EsotericCarCare.com. Since we were constantly being contacted by professional detailers and detailing enthusiasts worldwide for product information and recommendations, why not create an online shopping site where people can easily purchase the products being used within ESOTERIC - Fine Auto Finishing?!
As you browse through the product selections within the ESOTERIC Car Care website, you'll quickly notice that we have a limited range of products to offer. The reason for this is simple...I wanted to focus on products that work extremely well, products that are easy to use, and products that may be difficult to get through the traditional resellers. The products that we sell are the same products that we use at ESOTERIC - Fine Auto Finishing, and teach about at the ESOTERIC Elite Detailer Academy.
So with that being said, I hope that you enjoy the product selection we have to offer, and your shopping experience at ESOTERIC Car Care!
Founder, and Detailing Enthusiast!